ZALANDO x UGG
brand strategy
FOR
Zalando x UGG
YEAR
2023
PARTNERS
27km — production house
THE BRIEF
Increase awareness around the latest UGG collection.
WHAT WE DID
UGG screams luxury, the cozy, “I-need-this-in-my-life” kind. We made sure everyone felt that.
We hooked onto feelings by turning every view into a sensory journey and a playful game with virtual try-ons.
The strategy leaned on ASMR and Y2K aesthetics to make the UGG brand feel as real and luxurious online as it does in person. It led the creative execution: an immersive experience that makes every viewer almost reach out and touch.
