5 YEARS YOUNG

campaign direction · casting & talent · sound design & voice over · shoot production

FOR

Grand Factory

YEAR

2018

PARTNERS

Clap Clap Studio — creative studio Ingrid Bawab — director

THE BRIEF

Mark Grand Factory’s fifth anniversary by celebrating its community roots and paving the way for another season.

We crafted a campaign featuring everyone from bartenders and bouncers to the regulars who’ve been with us since day one.

The soundtrack is a cover of “Young at Heart,” recreated and voiced in-house. The film spread fast, carried by the community it featured.

Each scene captured the “Factory fam” in their own element, building up to that iconic moment inside the club where they all sang along to “Young at Heart.” Uniting everyone in the spirit of being young at heart, because that’s all it takes to belong here.

We crafted a campaign featuring everyone from bartenders and bouncers to the regulars who’ve been with us since day one.

We also took down the legendary Grand Factory disco ball that had watched over us since day one.

Piece by piece, mirror by mirror, it transformed into hundreds of mini disco ball necklaces that became part of our invitation to the launch weekend.

We gifted them to key people in our community, loyal regulars, and international DJ guests.

A piece of our legacy, worn close.