TIMBERLAND: IN MY NATURE
campaign direction · casting & talent
FOR
Zalando x Timberland
YEAR
2021
PARTNERS
Romy Matar — illustrator
THE BRIEF
Launch a women's collection for Timberland on Zalando: place the brand in nature, and put women with their own audiences at the front of it.
WHAT WE DID
The campaign revolved around a question we wrote to our talents: if your nature were yours to make, what would it be — a jungle, a forest, a cityscape — and how would you keep it living?
We cast the four women who would answer it, one of them the illustrator who would bring it all to life. We collected their answers and handed them over, directing each talent on poses alongside Romy.