FIVE ISLANDS FESTIVAL
event production · content strategy · experience communications
FOR
Factory People
YEAR
2019
PARTNERS
Clap Clap Studio — creative studio
THE BRIEF
Launch and market the Middle East’s first electronic music festival, featuring 60+ artists across five uniquely themed stages.
WHAT WE DID
We crafted a content strategy that gave each festival stage its own distinct vibe, using icons and visuals for easy navigation and a unified look.
Beyond content, we managed production across the festival grounds: signage, wayfinding maps, banners, booths, and merchandise across five stages, a campsite, and a car park — including over 300 linear metres of printed fencing.
We ran the launch campaign end to end: artist announcement waves, a shoot with over ten local DJs, influencer travel packages, and ticketing operations through the release waves.
During the two-day event, we coordinated live social coverage across three pages, keeping festivalgoers updated and spotlighting key acts, food, and vendors.
